Transforming complex ideas into intuitive user experiences that drive growth

Senior Graphic Designer & UX/UI Specialist with 10+ years of experience crafting visual stories and digital products for the global tourism and hospitality industry

Go to my portfolio

Featured Case Studies: Solving Business Challenges through Design

A selection of projects where strategic branding meets user-centered digital solutions, focusing on the tourism and hospitality sectors

Conversion-Driven Design: SEO & SEM Strategy

Crafting high-performing websites and landing pages optimized for search engines and paid campaigns to maximize ROI and brand visibility.

Editorial Design & Visual Communication

User-Centered Design & Digital Products

Creating intuitive, research-driven interfaces that bridge the gap between user needs and business goals through empathy and data.

Brand Identity & Strategic Branding

Building cohesive visual ecosystems and premium brand guidelines that ensure long-term consistency across international markets.

Expertly crafted layouts for high-end hospitality brands, transforming complex information into engaging print and digital publications

Experience

I’m a UX/UI Designer with a strong background in Graphic Design and over a decade of experience crafting visual identities, brand systems, and digital experiences that connect with people. My work blends creativity with strategy — understanding not just how a brand looks, but how it’s experienced by real users.

Professional Journey:

Graphic Designer | Happy Shuttle Cancun

Sept 2025 – Current

Safeguarding brand consistency across all digital channels and tourism-focused assets.
Designing high-impact promotional banners and creatives aligned with global guidelines.
Collaborating with cross-functional teams to deliver user-friendly visual storytelling.

UX/UI Designer Jr. | Tropical Incentives DMC

March – June 2025

Executed the digital redesign for hospitality and tourism platforms.
Developed interactive prototypes and wireframes using Figma.
Optimized user flows and information architecture to improve site navigation.

Freelance Graphic Designer and website builder

Implement SEO-driven design and SEM-focused landing pages to improve Google campaign performance.
Develop unique branding and promotional materials for high-end vacation clubs and sales galleries.
Create cohesive visual identities for digital and print media in the hospitality sector.

2018 – Current