Hello! I'm Flor

I am a UX/UI & Strategic Graphic Designer with over a decade of experience building visual identities and digital experiences. My approach blends strategic creativity with a deep understanding of user behavior, rooted in my extensive background in the hospitality industry.

I specialize in transforming complex brand needs into human-centered solutions. By combining my expertise in Branding and Visual Systems with modern UX/UI methodologies, I create seamless journeys that connect users with brands.

• Experience: 10+ years in Creative Leadership and Visual Strategy.

• Focus: Bridging the gap between aesthetics, empathy, and digital performance (SEO/SEM basics).

• Tools: Figma, Adobe Creative Suite, and Interactive Prototyping.

Driven by innovation and the power of visual storytelling to create meaningful digital products.