Digital Solutions & Strategic Design

A curated selection of projects where visual identity meets user-centered functionality. I transform complex brand needs into intuitive digital experiences that drive business growth

Tropical Incentives DMC: UX/UI Redesign & Lead Optimization

In this project, I led the digital transformation of a leading DMC by aligning user needs with business objectives.

Premium Editorial Design: Meliá Members Guide

Led the design and development of the comprehensive Members Guide for a global vacation club. This project focused on creating a high-end, tactile experience that serves as a primary touchpoint for owners.

Wanderhub: All-in-One Travel Planning App

Developed Wanderhub, a comprehensive mobile solution designed to simplify travel logistics. Through dedicated UX research, I identified key pain points in the travel planning journey, leading to an interface that prioritizes streamlined user flows and intuitive navigation.

Multi-Platform Digital Publication for Luxury Hospitality

Design and production of a monthly digital magazine tailored for a high-end vacation club membership. By designing advanced editorial layouts and digital-first design principles, I created a consistent and engaging communication channel that strengthened member community and brand affinity.

Strategic Brand Identity

Specializing in the creation of unique logos and comprehensive branding materials that resonate with target audiences.