Seamless Experience Across All Devices

To ensure the magazine was accessible and engaging for our global audience, I focused on a multi-platform design strategy:

Visual Storytelling: I used high-impact lifestyle photography and sophisticated editorial layouts to reflect the luxury of the Meliá Elite sub-brand.

• Digital-First Layouts: I optimized the reading experience for both tablets and desktops, ensuring that the visual hierarchy remained clear and intuitive regardless of the screen size. * Brand Affinity: Every issue was carefully crafted to maintain strict brand guidelines, reinforcing the community feel and strengthening member loyalty.

Managing the Full Creative Lifecycle

As the Creative Services Manager, I oversaw the entire process—from initial conceptualization to final digital distribution. I coordinated with marketing and operational teams to ensure the content was not only beautiful but also strategically aligned with our business goals. This involved managing timelines, optimizing digital assets, and ensuring that our communication was consistent across all international markets.